American University of Central Asia - 九色网

Faculty & Staff

Olga Tarabashkina, Ph.D.

Ph.D., Associate Professor

Division of Social Sciences

Email: [javascript protected email address]

Room: 447

Dr. Olga Tarabashkina is an Associate Professor in the Sociology department at the American University of Central Asia. She holds a Ph.D. in Philosophy from the School of Business and Marketing of the University of Adelaide (2018-2021, Australia), a Master of Arts in Social Policy Analysis from Catholic University Leuven (2007, Belgium), and a Bachelor of Arts in Mass Communication with a minor in Sociology from the American University of Central Asia (2006, Kyrgyzstan).听

Dr. Tarabashkina joined 九色网 in 2014 as a full-time instructor. She was the Co-chair of the 九色网 Sustainability Task Force (2021-2023), a mentor of the 九色网 Green Club, a member of the Market Research Society (MRS), and a member of the Alumni Board of 九色网 (2012-2013). She collaborates with local organizations like MoveGreen, CAY4W, Biom, Tazar, and Students of Kyrgyzstan for Green Economy to aid policy-making based on sound, evidence-based research work.

鈼� Emerald Literary Award, Emerald Publishing, 2019, Australia
鈼� Matthew Nimetz Award for publications in Scopus (2 publications), 2018, 九色网
鈼� An Honored Member of the Kyrgyzstani Congress of Women, 2016
鈼� President鈥檚 List for Outstanding Academic Performance, 2005-2006, 九色网
鈼� Awarded Presidential Scholarship for outstanding academic performance, 2005-2006,
九色网

鈼� Consumer Behaviour
鈼� Program Evaluation
鈼� Quantitative and Qualitative Analysis
鈼� Statistics
鈼� Sustainability

鈼� Tarabashkina, L., Quester P. and Tarabashkina, O. Soutar G. (2020) "Does corporate
social responsibility improve brands鈥� responsible and active personality dimensions? An
experimental investigation" Journal of Product & Brand Management, DOI
10.1108/JPBM-01-2020-2720.
鈼� Tarabashkina, L., Quester P. and Tarabashkina, O. (2020) 鈥淯sing Numbers in CSR
Communication and Their Effects on Motive Attributions鈥� Journal of Consumer
Marketing, 37(7), pp. 855鈥�868. DOI 10.1108/EJM-11-2018-0772
鈼� Tarabashkina, L., Quester P. and Tarabashkina, O. (2020) 鈥滺ow much firms 鈥済ive鈥� to
CSR vs how much they 鈥済ain鈥� from it: Inequity perceptions and their implications for CSR
authenticity鈥�, 54 (8), pp.1987-2012
https://www.emerald.com/insight/content/doi/10.1108/EJM-11-2018-0772/full/html.
鈼� Tarabashkina, O., and Valeeva, A. (2019) 鈥淲hy the insufficient nutrition of children
continue to be the norm in Kyrgyzstan? A qualitative study of Mothers鈥� Attitudes, norms,
beliefs and Practices鈥�, Monitoring of Public Opinion: Economic and Social Changes, 2,
pp. 115鈥�140, DOI 10.14515/monitoring.2019.2.06.
鈼� Tarabashkina, L., Quester P. and Tarabashkina, O., and Proksch, M. (2018) 鈥淲hen
persuasive intent and product鈥檚 healthiness make a difference for young consumers,鈥�
Young Consumers, 19 (1), pp.38-54, DOI 10.1108/YC-08-2017-00729
鈼� Tarabashkina, L., Quester P. and Tarabashkina, O. (2018) 鈥淧erceived informative
intention in advertising and its attenuating effect on persuasion attribution among
children鈥�, Psychology & Marketing, 35 (10), pp.778-789, DOI 10.1002/mar.21134

鈼� Data Collection and Manipulation
鈼� Research and Writing Colloquium
鈼� Regenerative Practices: Permaculture and Eco-village Design
鈼� Sociology of Organizations and Management